Pathfinder Development: Proof of Performance -
Tested Messages that Sell!
You want to know how much stuff costs and what impact it will have on your business. We get that.
Our Proof of Performance impact study does just that. Through research, small scale tests and detailed analysis we find the methods and messages that will build demand for your business.
Our Proof of Performance study will provide you with the information that you need to make informed sales and marketing decisions.
With the information and insight gained in this study you will fully understand your prospects, your competition and your own sales and marketing efforts.
We provide you with detailed information on what your customers want you to be, what your competition says they are and the most effective and efficient methods of reaching the market.
You will learn the right words, phrases and messages to capture more customers and increase profits.
You will know the costs and impacts for dozens of marketing methods - direct, online, old school, person to person and so on.
Our Proof of Performance study will take the mystery out of winning new business and should not only save you tens of thousands of dollars each year, but help you dramatically increase sales and profit!
Proof of Performance study consists of -
Discovery, Research, & Analysis/Preperation of Findings
Discovery - 15%
+Interview management understanding business and history.
+Interview various customer facing staff and team.
+Your client's profile
Who, how many, where, industry sector, demographics
How do you go about reaching them now?
What other methods have they used? Results?
+Competition discussion with management and sales
Some named competitors
Advantages/disadvantages
+What current sales and marketing efforts do you use with associated costs?
Research -55%
+Raw competitive analysis
Industry, numbers, size, names, lists, description
How do they address client needs?
What are their advantages and weaknesses?
+ Raw client analysis
Profile current clients
Profile market size, scope, location
Profile ideal prospect
What are their needs and how can you make their life easier?
Detailed lists of prospective clients
+ Impact study - Comprehensive list of potential methods for reaching target market
Methods with pros, cons and costs for each (including current methods).
Marketing methods researched in our impact study MAY include:
- Direct mail
- Radio advertisement
- TV Advertisement
- Local web advertisement
- Search advertisement
- Email marketing
- Telemarketing
- Pay per click
- Professional sales staff
- Partnerships
- Direct selling
- Outsourced selling
- Channel selling
- Networking
- Print advertisement
- Periodical
- Signs/Billboards
- Guerrilla marketing
- Social media
- Word of mouth
- More
+What are prospects and client actually seeking when they purchase your service/product?
(Automated information gathering will take 90 +/- days)
Electronic methods including landing pages and Google ad-words (or like) used for tracking real-world market activity
Detailed analysis of your website(s) traffic study and effectiveness
Performance of site and proper use of site
Comprehensive global/local search analysis and overall traffic study
Who is searching, when, why, for what
Do you, or can you, satisfy their needs?
What "Words" do they use to reach their goal?
+Comparison of your website, your marketing materials and your competion's website and materials to what the market is seeking.
Preperation of findings - 30%
+Direct compilation of findings
Analysis of all data gathered
Report of all gathered information into executive briefing
Validation of current efforts.
Costs of current methods
Actual effectiveness of current methods every dollar spent in current method will result in X dollars in profit
+Recommendations
Costs and needed changes
Estimated impact of doing nothing
Estimated impact of adapting recommended changes
+Supporting materials
+Executive updates - Bi-weekly
+Executive presentation of findings, Q&A, strategy
